After a few pints in the pub I am fullof ideas for blog entries. A good sleep, however, and they have all vanished from my mind the next day. As this morning I am in the unusual position of remembering them, I though I should go to print sharpish. So here goes.
Tiger Woods is used to scoring a few birdies in his day to day working life, but the 9 and counting who have come out of the woodwork claiming to have had private lessons with the main man over the years is brewing up quite a storm , and Tiger probably feels at the moment that he has shot an albatross.
The ladies he has been philanderering with (good word that...ed) have all been well pubicised and will no doubt do kiss and tell for months to come.
What I want to know, though, is what part Tigers long term, and very loyal , caddy Steve Williams has played in all the goings on?
Correct me if I am wrong, but I understand the role of the caddy is to point out the projected target and indicate how far his man is away from it, he should then advise which club to use, and line his player up to the hole. He then cleans the club after the shot and puts the club back in the bag himself. He also keeps the score.
I think there is more to this than meets the eye.
Wednesday, 9 December 2009
Simples
The power of TV advertising is a very strange and wonderful thing. Some of the best adverts will stay with you for ages. Guinness and Carlsberg, for example, have a real heritage for advertising campaigns going back decades. Other Companies use a particular style, and, dare I say it, IBM is one such with their blue banner wide screen format.
Catch phrases such as 'not just any mince pies....' or '....three weetabix' are instant hits and make their agencies a tidy profit.So too the awful adverts which none the less leave you with an indelible image of the product in your mind. You've been Tango'd, E-Sure and pot noodle all have that cringe factor build it, but boy, we remember the adverts.
The adverts which hit the bar are, if course, the wonderfully produced efforts which fail to burn the brand into our minds. We end up extolling the virtues of the 45 seconds of great TV but have no idea what its advertising. I would give an example, but I can't remember any!!
Then there is the merchandise spin-off aspect, which is what this blog is all about really. The Esso tiger in the tank campaign in the seventies had half the nation driving round with tigers tails dangling from the rear view mirror, self raising flower men from Homepride were found in every kitchen in the land, and, the classic, of course, the Robertson's gollywogs were a class act.
Many special items are issued attached to boxes of tea, and t-shirts can be obtained for a nominal sum and a few box tops, but the latest and greatest merchandise promotion surrounds Alekandr Meerkat, the main man in the comparethemarkets.com advertising campaign.
Harrods have the sole contract for providing the dolls based on Alekandr, they have a limited edition of 5000 and were selling them at £19.95. As is the case with many such limited offers though, demand from around the world has been huge. So the owner of Harrods, in another attempt to get UK citizenship, has decided to withdraw them from sale and present them to a number of childrens charities including Great Ormond Street and the Shooting Stars Hospice. A noble gesture, and one I hope will not generate a black market on e-bay. In the meantime I will have to look for another collectible for my son, this Christmas.
All this talk of adverts reminds me of the way a cruise ship singer gauged the age of her audience. She threw out a few punch lines like bum bum bum bum.... and....you'll wonder where the yellow went.....and waited for the strength of response. Very clever, but simples.....
Monday, 7 December 2009
Strewth
I have until Friday this week to decide whether to take the offer from my Company of early retirement. They have had an early retirement window open for two weeks now and the option to leave on 5th February has been offered to me.
The changes being proposed are well documented in the public domain, and as far as I am concerned I would have needed to work until I was 62 to reap the benefits of retirement which I am being offered now. A no brainer you would think?
And so did I until an update was issued last week. Now I have had some knocks on this blogger with regard to punctuation and proof reading, but if ever an e-mail needed another e-mail to explain the first one, then this update did. It clearly was not thought through or tested out on a peer group so now the whole Company are charging round saying, do you know what this means? Do you think this applies? and getting several different answers.
As far as I am concerned it gives me a lifeline, in as much as it looks like I can work through to 60 now to get the pension I had previously budgeted for, or, in the interim, leave when I want to on terms I have time to think through. Well, at least, that's what I think it says.
It is endemic at the moment though that employers are wielding the axe wherever there is opportunity to cut costs. Vauxhall Motors up here in Ellesmere Port are still to be absolutely black and white when laying out their employment/redundancy plans. The 8000 Corus employees who have just learnt they are to be laid off had expected a better and longer stay of execution when the firm was sold a few years ago.
Then at the other end of the scale, the City bankers, many of whom would not be in a job but for the government bailing them out, are now bleating about the threat to their bonus schemes. A draconian tax on banking bonuses would be a brave move , but there are many people in the non-high street banking sector who would suffer unjustly. On many fronts, watch this space.
The changes being proposed are well documented in the public domain, and as far as I am concerned I would have needed to work until I was 62 to reap the benefits of retirement which I am being offered now. A no brainer you would think?
And so did I until an update was issued last week. Now I have had some knocks on this blogger with regard to punctuation and proof reading, but if ever an e-mail needed another e-mail to explain the first one, then this update did. It clearly was not thought through or tested out on a peer group so now the whole Company are charging round saying, do you know what this means? Do you think this applies? and getting several different answers.
As far as I am concerned it gives me a lifeline, in as much as it looks like I can work through to 60 now to get the pension I had previously budgeted for, or, in the interim, leave when I want to on terms I have time to think through. Well, at least, that's what I think it says.
It is endemic at the moment though that employers are wielding the axe wherever there is opportunity to cut costs. Vauxhall Motors up here in Ellesmere Port are still to be absolutely black and white when laying out their employment/redundancy plans. The 8000 Corus employees who have just learnt they are to be laid off had expected a better and longer stay of execution when the firm was sold a few years ago.
Then at the other end of the scale, the City bankers, many of whom would not be in a job but for the government bailing them out, are now bleating about the threat to their bonus schemes. A draconian tax on banking bonuses would be a brave move , but there are many people in the non-high street banking sector who would suffer unjustly. On many fronts, watch this space.
Monday, 30 November 2009
Bill Badger strikes again
Hasn't it been raining recently? My poor old mum in Plymouth has been battered, the Argyle game at the weekend being abandoned midway through the second half . The residents of Cockermouth in Cumbria, and Workington, up the way, have had their communities devastated by flooding. Bridges lie on the river beds they once traversed, and property and businesses have been wrecked beyond salvation. The people of Bradcaster in Cornwall will be looking up Country with every sympathy.
Imagine, then, my trepidation as I invited six rugby colleagues up to Southport of the fourth annual Dom Pedro golf tournament. November up North in the wettest November on record, not a good idea! The event is usually held mid-October in Portugal, and the name of the tournament is associated with the hotel we all stay in. I managed to win the individual and the team contest last year and had high hopes of retaining the trophies.
Things did not start off well though. Our hotel, The Prince of Wales, had booked us into double rooms as they had five coach loads of the 'grey pound' posse staying there for 'turkey and tinsel'. Z-beds were provided with the promise of room changes the next day.
We then arrived at Formby golf links as the heavens opened and dumped the aforementioned precipitation on us. On went the waterproofs, jumpers, thermal gloves and beanie hats and off we trudged.
My partner for the week, Adam, and I were playing Gareth and Bill Badger in our first round tussle. Now Bill Badger has been around the rugby club for years, he has played for most of the senior teams and has won kicking cups, golf trophies and man of the match awards consistently throughout his time there. He must be a great all rounder you may think, but no, not really.
In the same way that Scottish football teams might field A. Trialist, or B. Trialist in games to protect those players anonymity, so Bill Badger is a nom d'plume for people who go on tour and don't want to be recognised, or is a trophy winner filler in the years a pot is not played for. And so it came to be that as we were only seven on tour Bill became our eighth man.
On the first day he was represented by my father-in law, Marty, who I invited along as an early 70th birthday present. He showed his gratitude by sinking a thirty foot putt on the 17th to win 2 and 1, humf! The fact the rain cleared after three holes and we played in glorious Winter sunshine was small consolation to me.
On the second day at Formby Ladies, Bill was represented by a Liverpool acquaintance called Stu, who helped Gareth to a comfortable win, and took the day prize himself with 39 points. Saturday was again set fair and for part of the round we were playing in polo shirts it was so mild.
A night out in Liverpool in Alma d'Cuba until 3am did not sit well with the final match of the tour, played on the greens of the Hesketh club. Gareth did hang on to win again, so emulated my feat of last year winning the team and individual titles, on another rain free day.
It was great the lads travelled up to play and that they has a good time, we did agree however, that it would be back to The Algarve next year. Whether Bill is with us may well be influenced by the governments stance on bovine TB in the countryside.
Imagine, then, my trepidation as I invited six rugby colleagues up to Southport of the fourth annual Dom Pedro golf tournament. November up North in the wettest November on record, not a good idea! The event is usually held mid-October in Portugal, and the name of the tournament is associated with the hotel we all stay in. I managed to win the individual and the team contest last year and had high hopes of retaining the trophies.
Things did not start off well though. Our hotel, The Prince of Wales, had booked us into double rooms as they had five coach loads of the 'grey pound' posse staying there for 'turkey and tinsel'. Z-beds were provided with the promise of room changes the next day.
We then arrived at Formby golf links as the heavens opened and dumped the aforementioned precipitation on us. On went the waterproofs, jumpers, thermal gloves and beanie hats and off we trudged.
My partner for the week, Adam, and I were playing Gareth and Bill Badger in our first round tussle. Now Bill Badger has been around the rugby club for years, he has played for most of the senior teams and has won kicking cups, golf trophies and man of the match awards consistently throughout his time there. He must be a great all rounder you may think, but no, not really.
In the same way that Scottish football teams might field A. Trialist, or B. Trialist in games to protect those players anonymity, so Bill Badger is a nom d'plume for people who go on tour and don't want to be recognised, or is a trophy winner filler in the years a pot is not played for. And so it came to be that as we were only seven on tour Bill became our eighth man.
On the first day he was represented by my father-in law, Marty, who I invited along as an early 70th birthday present. He showed his gratitude by sinking a thirty foot putt on the 17th to win 2 and 1, humf! The fact the rain cleared after three holes and we played in glorious Winter sunshine was small consolation to me.
On the second day at Formby Ladies, Bill was represented by a Liverpool acquaintance called Stu, who helped Gareth to a comfortable win, and took the day prize himself with 39 points. Saturday was again set fair and for part of the round we were playing in polo shirts it was so mild.
A night out in Liverpool in Alma d'Cuba until 3am did not sit well with the final match of the tour, played on the greens of the Hesketh club. Gareth did hang on to win again, so emulated my feat of last year winning the team and individual titles, on another rain free day.
It was great the lads travelled up to play and that they has a good time, we did agree however, that it would be back to The Algarve next year. Whether Bill is with us may well be influenced by the governments stance on bovine TB in the countryside.
Monday, 23 November 2009
Its day 1 in the big brother house
Actually its day 6, but as I sneaked back to London last week after four days up North, this is really the first full week.
The big challenge with integrating two houses is the amount of double bubble you have....three extra beds, two extra sofas, clothes, pots, pans, cutlery, glasses, pictures, books and other ephemera, my collection of menus from restaurants around the world being one such.....
So we have a bedroom full of stuff, which needs to be carefully sorted into piles. E-bay, tip and office are the three easiest clasifications to decide upon. Storage or usage are the trickiest. SWMBO has had sole storage rights for a number of years so her space needs to be protected as well.
So far the futon has gone to Emma and Lees spare room, the dressing table has replaced the falling apart MFI one, and most of the clothes have found a way into a wardrobe or three. Emma's bedroom has become the library, but there are still masses of books looking for homes, and just how many dictonaries does one need for practical purposes?
E-bay will take a hammering this week, and Chiswick Auction House has already disposed of some of the lesser art work we will fail to put on the wall....storage items are next.
Guess what though, just as we finish the sorting process we will find a flat in London and start the ' why did we throw that out debate' all over again....c'est la vie.
The big challenge with integrating two houses is the amount of double bubble you have....three extra beds, two extra sofas, clothes, pots, pans, cutlery, glasses, pictures, books and other ephemera, my collection of menus from restaurants around the world being one such.....
So we have a bedroom full of stuff, which needs to be carefully sorted into piles. E-bay, tip and office are the three easiest clasifications to decide upon. Storage or usage are the trickiest. SWMBO has had sole storage rights for a number of years so her space needs to be protected as well.
So far the futon has gone to Emma and Lees spare room, the dressing table has replaced the falling apart MFI one, and most of the clothes have found a way into a wardrobe or three. Emma's bedroom has become the library, but there are still masses of books looking for homes, and just how many dictonaries does one need for practical purposes?
E-bay will take a hammering this week, and Chiswick Auction House has already disposed of some of the lesser art work we will fail to put on the wall....storage items are next.
Guess what though, just as we finish the sorting process we will find a flat in London and start the ' why did we throw that out debate' all over again....c'est la vie.
Sunday, 22 November 2009
I told you so.....
I have been bleating on about the quality of the product on offer at Twickenham Stadium, as the England rugby team stumble from one shambles to the next. My prediction that the stadium will be half empty before the next World Cup has fallen on deaf ears as far as my chums at the RFU are concerned.
Today, however, in the Observer, Paul Hayward has taken up the theme, and I do wonder if he drinks in the Prince Blucher after the game, and has ear wigged my persistent bemoaning!
Wales and Ireland seem to be able to play exciting rugby even in adversity, England just cannot step up to the plate. I have no idea what the answer is although I do fear the lack of University educated players is on the decline as a result of professional rugby teams and their associated academy's trying to dumb down rugby intellect by brain washing the flair out of players.
The S Club 5 will continue to attend on a casual basis as the day, and indeed, the weekend continues to be a good craic, but the three Autumn Internationals are two too many for us already......I am reminded of the phone call once to Brentford FC....'Hello can you tell me what time kick-off is?......whenever you can get here Sir!'
Today, however, in the Observer, Paul Hayward has taken up the theme, and I do wonder if he drinks in the Prince Blucher after the game, and has ear wigged my persistent bemoaning!
Wales and Ireland seem to be able to play exciting rugby even in adversity, England just cannot step up to the plate. I have no idea what the answer is although I do fear the lack of University educated players is on the decline as a result of professional rugby teams and their associated academy's trying to dumb down rugby intellect by brain washing the flair out of players.
The S Club 5 will continue to attend on a casual basis as the day, and indeed, the weekend continues to be a good craic, but the three Autumn Internationals are two too many for us already......I am reminded of the phone call once to Brentford FC....'Hello can you tell me what time kick-off is?......whenever you can get here Sir!'
Friday, 20 November 2009
I do good deal my friend
I have just returned from a few days in Marrakesh with some of the BMW golf group, and I must say this retirement business is beginning to have an appeal. We played three courses while out there and the contrasts were fascinating. I was sixth after day one but faded to end in the pack although a steady par round the back nine at Amalkis sent me hope with a smile.
To help the economy, caddies are compulsory, and I know know what an important tool in the professional armoury such a person can be. I had a nightmare on the second day, and, although I have nightmares when playing without a caddie, on this occasion I was in another place.
He gave me wrong clubs, walked me to tees, via the scenic route and was generally a bad vibe. All round I fought my inner self but sadly it won 3 and 2!!!
The bigger disappointment was that this was the day we played Marrakesh Royal golf club, a course laid out in 1920 by the top man of the time, and it has been graces by King Hussain, Winston Churchill and Dwight D Eisenhower
The characters on the tour were an equally eclectic bunch. There was a retired builder who had got his six numbers up, a publisher who spent a lot of time in the old Eastern Block. One of his big titles is 'Wheres Wally?' and the banter on tour suggested he was the role model for the character! Big Rod is in munitions, fabricating the personnel carriers we are sending our boys in Afghanistan and there were financiers, legal eagles, electricians and teachers. It was all very interesting.
So what of the city itself? well Sex in the City 2 was being filmed on location while we were there which will no doubt give a sight of the place when it is released. We really only saw the grand bizarre.It was big, but once you see one carpet stall you see them all, especially when none of them were the flying variety!
Its size inevitable led to my group getting lost in a 'maze of twisting little passages which all looked the same'.Our efforts to keep turning right did not work so we eventually had to pay a local to escort us back to the main square!
We then got taken by a hawker to an authentic Moroccan restaurant, so authentic in fact that it did not sell alcohol. We made our excuses and left. We found another which did, and threw in a belly dancer for free...
Marrakesh is about a three day resort which I probably would not return to in a hurry. Paraphrasing Tuffers view of India 'done the poverty, done the camels'
To help the economy, caddies are compulsory, and I know know what an important tool in the professional armoury such a person can be. I had a nightmare on the second day, and, although I have nightmares when playing without a caddie, on this occasion I was in another place.
He gave me wrong clubs, walked me to tees, via the scenic route and was generally a bad vibe. All round I fought my inner self but sadly it won 3 and 2!!!
The bigger disappointment was that this was the day we played Marrakesh Royal golf club, a course laid out in 1920 by the top man of the time, and it has been graces by King Hussain, Winston Churchill and Dwight D Eisenhower
The characters on the tour were an equally eclectic bunch. There was a retired builder who had got his six numbers up, a publisher who spent a lot of time in the old Eastern Block. One of his big titles is 'Wheres Wally?' and the banter on tour suggested he was the role model for the character! Big Rod is in munitions, fabricating the personnel carriers we are sending our boys in Afghanistan and there were financiers, legal eagles, electricians and teachers. It was all very interesting.
So what of the city itself? well Sex in the City 2 was being filmed on location while we were there which will no doubt give a sight of the place when it is released. We really only saw the grand bizarre.It was big, but once you see one carpet stall you see them all, especially when none of them were the flying variety!
Its size inevitable led to my group getting lost in a 'maze of twisting little passages which all looked the same'.Our efforts to keep turning right did not work so we eventually had to pay a local to escort us back to the main square!
We then got taken by a hawker to an authentic Moroccan restaurant, so authentic in fact that it did not sell alcohol. We made our excuses and left. We found another which did, and threw in a belly dancer for free...
Marrakesh is about a three day resort which I probably would not return to in a hurry. Paraphrasing Tuffers view of India 'done the poverty, done the camels'
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